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MEET CREATIVES in NYC 

During an intense two-week experience of travel and study, I was immersed into advertising and public relations environment of New York, visiting agencies, networking with professionals and exploring each agency’s work and competitive differences. By comparing and contrasting NYC with Chicago's own powerful role in the advertising industry -- "past, present, and future" I understand NYC and its place in the "ad world" in several different ways.

Video Production: The actual 'found' signs in New York

So I went to New York City to be born again.

 

                                                --- Kurt Vonnegut

The New York Way
PRAD595 Study Away Program

Insight: Build Intimacy Between People and the Brands

Web & Media Delivery

--COntent Strategy--

DMA480 
Web/Digital Media Delivery 

This is an exploration of the opportunities and constraints of social media platforms for the distribution and curation of digital media artifacts.

 

Every city has its own landmarks, representing the city's history and tradition. Politics, business, culture and education……

 

Anything can present a city's image, however, a lot of people ignore the art of lights.  Eye-catching lights in the city can be romantic, unexpected, even inspiring.  Lights are small things but can do big things. 

 

Lights are small things but can do big things. 

 

 

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DATA DRIVEN INFOGRAPHICS

Infographic Design Examples

Data can be attractive. Infographics make complex information eye catching, shareable and easily digestible. Here are some examples of my practice of Infographics.

 

Left to right: Discover Cashback Checking "Pay it Forward" Campaign; "What is Digital PR" Report from Mabbly Inc; Community-based Service Learning Evaluation Report from Steans Center. 

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